Media Strategist · Showrunner · Organic Growth

The leading expert in podcasts & shows.

I build, grow, and monetize shows nobody else can. 105M+ views produced. 840K+ followers grown for clients. $1M+ in client revenue, and counting. If you're launching or scaling a show, this is where you start.

Jonathan Mayorca, Founder of Visionsetters
105M+
Views produced
840K+
Followers grown
$1M+
Client revenue
0→200K
One show, from scratch

What I Do

Shows, start to scaled.

Most people can hit record. Few can turn a show into an audience, a brand, and a business. That's the part I own.

01

Show Production & Launch

From zero to live: format, booking, production, and the launch engine that puts eyeballs on day one.

02

Organic Growth & Content

The playbooks behind 60M+ views. Short-form, long-form, and the systems that compound instead of flame out.

03

Monetization & Funnels

Turns a show into revenue: offers, funnels, and the automated follow-up most creators skip entirely.

Selected Work

Six shows built. Seven clips that traveled.

A sample of the work, not the whole record. Every number below is from a real account I ran, on the platform it was posted to.

Shows I've built

Branding, show design, studio build-out, live production, editing and the systems that keep them running.

Kim Iversen show cover art

Kim Iversen

Branded and produced show.

RumbleYouTube

Kim signed with Rumble and needed a daily show built from nothing. I moved to LA, built the studio in her house, and ran the full production for a year: LIVE five days a week, guests, produced segments, clips. She went from zero to 200K+ subscribers on Rumble and 300K to 800K+ on YouTube, and the deal the show was built around got renewed near seven figures. When I left, the system kept running.

On the Inside with James O'Keefe cover art

On the Inside with James O'Keefe

The biggest show I've produced.

YouTube

OMG had the funding, the team, and a host with an audience already waiting. What they didn't have was systems: every episode was a fire drill and three showrunners had cycled through without fixing it. I took ownership and built the whole thing out, a branding guide, thumbnail templates, and processes for pre-production, live production and post. Then I launched On The Inside with James O'Keefe: script, run of show, live switching. The clips I directed pulled millions of views across OMG's platforms.

The Convo Couch cover art

The Convo Couch

Branded and produced show.

YouTube

Craig and Fiorella were naturals on camera, but they were streaming from a basement on a green screen to 2 or 3 live viewers, so nobody could take them seriously. An outside studio cost $500 an episode and cheap editors couldn't hold it together. I took over the livestream and rebuilt the show piece by piece while it ran: graphics, video, live guests, branding, format, consistency, until every week it looked more like television. They went from under 50 subscribers to over 114,000, millions of views, five figures a month from content and memberships, presidential candidate interviews, and speaking invitations around the country. This show is the reason Visionsetters exists.

Wake Up America cover art

Wake Up America

Show concept built for Craig Jardula, put together end to end.

YouTube

Craig came back to me for the third time with a new concept, Wake Up America: four voices from across the political spectrum debating the biggest issues in the country, and a shot at getting it picked up by an international network. It needed to look like television immediately, because a network looking at a show doesn't wait around. I mapped the entire show out, scripting, production and editing down to the exact segment and length, plus what to post to get views, then took over posting with a social media manager. On brand new accounts the reels averaged 1,000 views from the first one posted, with the top reel hitting 12K on TikTok, 9.7K on Instagram, 8K on X and 5K on YouTube Shorts.

Path of Kings cover art

Path of Kings

Branded and produced show.

YouTube

Josh is a coach and author who had been talking about starting a podcast for six years. He knew exactly what he wanted, but the production, branding, editing and tech held no interest for him. He just wanted to talk and look great doing it. I built Path of Kings from the ground up: branding, colors, fonts, logo, intro and outro, framing, and the systems behind it, then showed up with the plan so all he had to do was talk. On a brand new account with zero subscribers, his first viral reel hit 22,000+ views on Instagram in two weeks, and the studio I built started drawing compliments from clients and prospects on every Zoom call. In his words: "I ended up just showing up to the meetings. I don't have to do anything else."

The Jets Cast cover art

The Jets Cast

Branded and produced show.

YouTube

An experimental sports-media project born from pure personality friction. Craig Jardula and Ronnie Rose, two loud, unapologetic New York Jets fans who rarely agreed on anything, were put in front of cameras and microphones with no filter and no script. I took their raw energy, unstructured opinions, and on-camera presence and transformed it into a fully produced show with defined pacing, structure, and broadcast standards. Produced in March 2019, The Jets Cast served as a proof-of-concept in turning unrefined passion into a legitimate, repeatable show format, demonstrating how strong personalities, when properly produced, can become compelling media.

2Episodes
~1KViews

Reels & Shorts

Professional audio and video, a strong hook, and something worth saying.

James O'Keefe

James O'Keefe

Reel · Instagram

Livestream clip for James O'Keefe

The power of repurposing. Pulled from a livestream, a practice that didn't exist at O'Keefe Media Group before this. Clean audio, no b-roll, just James speaking as the expert he is. What he said is what drove the views.

1.9M+Views
61.3KLikes
6.5KComments
Corey Rees

Corey Rees

Reel · Instagram + TikTok

Most viral clip produced for Corey Rees

I knew this one would take off before we cut it. A crowd outside the property, a strong hook, clean audio, simple captions, and genuinely good content coming out of his mouth. No b-roll, no motion graphics, nothing added. The fundamentals did the work.

1.72MViews
17.1KLikes
4,627Comments

Per platform

  • Instagram785,000 views · 1,254 likes
  • TikTok939,800 views · 15.8K likes
O'Keefe Media Group

@OkeefeMedia

Reel · Instagram + YouTube

Podcast-style reel for O'Keefe Media Group

Podcast style with the full works, b-roll included. Interviews live and die on the questions: ask the right one, then let the guest talk. The edit only has to stay out of the way.

209KViews
8,595Likes
351Comments

Per platform

  • Instagram192,000 views · 6,995 likes
  • YouTube Shorts17,000 views · 1.6K likes
Corey Rees

Corey Rees

Reel · Instagram + TikTok

Podcast-style reel for Corey Rees

Podcast style keeps outperforming everything else on his account. Same formula, no gimmicks, and it travels further than any other format. At time of posting the account had 7K followers on Instagram and 479 on TikTok.

181.5KViews
1,412Likes
35Comments

Per platform

  • Instagram68,200 views · 279 likes
  • TikTok113,273 views · 1,133 likes
Kim Iversen

Kim Iversen

Short · YouTube

YouTube Short for Kim Iversen

No b-roll again. Professional audio and video, Kim looking straight down the lens, and what she said carried it. Less on the screen, more impact.

117KViews
12KLikes
1,978Comments
Corey Rees

Corey Rees

Reel · Instagram + TikTok

Podcast-style reel with no b-roll for Corey Rees

You don't need crazy edits to go viral. Professional audio and video, straight podcast style. Nearly 100K views on a sub-10K account at time of posting.

96.9KViews
212Likes
15Comments

Per platform

  • Instagram92,500 views · 151 likes
  • TikTok4,352 views · 61 likes
Wake Up America

Wake Up America

Reel · Instagram + TikTok

Week one reel for Wake Up America

Brand new account, starting from zero. Tens of thousands of views inside the first week, all organic, with no ad spend behind any of it. I understand how the algorithm works, so the account I'm handed doesn't change the outcome.

22KViews
482Likes
14Comments

Per platform

  • Instagram8,133 views · 312 likes
  • TikTok12,200 views · 159 likes
  • X880 views · 3 likes
  • YouTube Shorts750 views · 8 likes
4.3M+Views, these seven clips
101.1KLikes
13.6KComments

These figures cover the seven clips shown here, not the 105M+ total above.

Interviews I've produced

Studio setup, guest prep, video, audio, lighting, filming and editing.

RFK Jr. Tulsi Gabbard Vivek Ramaswamy Dr. Cornel West Jesse Ventura Ron Paul Marianne Williamson Dennis Kucinich Roger Stone Paul Manafort Max Keiser Richard Werner
See the full archive →

On-the-ground reporting, 4K creative work, and the complete interview catalog.

Free · Early Access Open

The Showrunner's Circle

I'm building a free community for creators and brands who want the edge: weekly AI & content news, live calls, and the exact playbooks I run with clients. Early access is open, so get in before we start charging.

Ready to run the machine?

Visionsetters executes it.

Visionsetters is the team I trust to build the ads, sites, and automated follow-up that turn a show into a booked pipeline. Local business or national brand, if you want it built and running, start here.

Proof

People who've done it with me.

Kim Iversen
★★★★★
Kim Iversen Media personality & host

"Jonny has been the best partner in this endeavor. He is reliable, caring and a perfectionist (which is a good thing haha). He has a HUGE heart and a brilliant mind and I was so lucky to have had him around."

Craig 'Pasta' Jardula
★★★★★
Craig "Pasta" Jardula Host & producer

"Jonny not only took our show to the next level, our subscription base moved up rapidly and surpassed many competitor channels that started years before us. Working with Jonny has definitely been beneficial not only to my livelihood but my overall success."

Corey Rees
★★★★★
Corey Rees

"Whatever you're doing, it's working."

"Mate, I love the content. I got 50K views on TikTok. We're doing a video a day, and they all say it, you upload one a day, you're gonna crack it. I think you're doing a really good job."

Joshua Pellicer
★★★★★
Joshua Pellicer Coach & author

"I don't have to do anything else"

"I don't want to deal with all that stuff, posting on social media, tons of editing, branding work. But working with you, I ended up just showing up to the meetings, and then we produced the brand. Your team did all the design and the structure for the episode."

Let's talk

Got a show? Let's build it right.

Tell me what you're launching or scaling. I'll tell you exactly how to make it land, and how Visionsetters runs it.

Contact Me For My Expertise